Simplify nutrition through technology

Our Mission

Our mission is to simplify nutrition through technology – for dietitians, nutritionists, health coaches, fitness trainers, and clinicians working in nutrition, and for the clinics and wellness brands they work within. Nutritio serves practitioners and the clients they care for, at any scale – from a solo practice to a multi-location wellness brand.

Our Story

Everything started on a cold winter night at the beginning of 2016. We were talking with Dr. Mitrache and asked her what she used to create nutrition plans. Her answer: “pen and paper.”

We realized nutrition work could be simplified, and after talking with several nutritionists, dietitians, and doctors, we found a few consistent problems:

• Most nutrition professionals were spending hours on repetitive manual tasks
• Personalized nutrition planning meant a lot of tedious calculation
• Communication between practitioners and clients was limited to clinic visits, or didn’t exist at all

We built Nutritio to fix that – starting with one dietitian, making changes until she could run her whole practice on it, then adding more practitioners, collecting feedback, and improving the platform with each iteration.

A decade later, Nutritio has grown from a tool for one dietitian into an AI-powered platform used by dietitians, nutritionists, and by clinics and wellness brands running nutrition programs across their practice. AI now generates meal plans, analyzes recipes, and builds workout plans in seconds – work that used to take hours by hand. Clinics and multi-location wellness brands run Nutritio as their own white-label platform, publishing branded apps under their own name. And Nutritio has been used in peer-reviewed nutrition research, published in journals including Nutrients, Applied Sciences, and the International Journal of Environmental Research and Public Health.

Where Nutritio is today

Nutritio is used by dietitians and nutritionists worldwide, and by clinics and multi-location wellness brands running nutrition programs across their practice — from a single practitioner to franchises spanning dozens of locations. Data is hosted on Google Cloud servers in Zurich, Switzerland.

See how Nutritio works for clinics · wellness brands · multi-location practices · pricing

Our Team